Product Information Management (PIM) Services

Accurate and complete Product Information Management (PIM) is crucial for a successful e-commerce strategy, to enhance the consumer experience, boost sales, and improve analytics for omnichannel sales. The maintenance of consistent and high-quality product data is key to a scalable digital strategy.

Overview of PIM Services

Enventure’s PIM services provide a comprehensive answer to the challenge of “How do I maintain my PIM data accurately and cost-effectively?”. Our services are holistic in nature, covering everything from information sourcing (via web and direct engagement), validation, normalization, enrichment, curation, and cross-referencing. We collate information from multiple sources, online and offline to provide you a clean, consolidated, classified, and enriched Product Database for your PIM system. And if you already have information available, we can curate and enhance that, to improve the accuracy of information. We also engage with clients in creating their PIM Blueprint, covering the data model, taxonomy, attribute schema, and ongoing data governance system.

The information we deliver to clients may be simple product catalogs or cover all Digital Assets, such as:

  • Detailed Product Classifications, Attributes and Descriptions
  • Images and Videos
  • 3D Models or 2D Drawings
  • Instruction Manuals
  • Brochures
  • Technical or Commercial documentation
  • Safety Data Sheets
  • Certificates of Compliance (RoHS, REACH, Prop 65 etc.)

Importance of PIM

Across sectors like Consumer Packaged Goods (CPG), Retail, Electronics, and Industrial supply, companies that have adapted eCommerce have realized that poor PIM data quality leads to:

  • Lost sales and customers, due to poor classifications or lack of essential product attributes
  • Poor customer satisfaction, as the experience is poor, compared to competitors, leading to low repeat business
  • Weak performance on search results, both intra-site and from an organic SEO perspective due to poor indexing
  • Increased instances of wrong orders and product returns due to cataloging issues, leading to increased costs of logistics
  • Poor analytics, as commodity wise detailed analytics of sales cannot be done, leading to dead stock and non-optimized restocking
  • Non-competitive pricing due to incorrect competitor benchmarking, leading to loss of revenue and customer perception of the brand

Our PIM Solution provides

  • Seamless Customer Experience
  • Increase in Sales and repeat business
  • Improved SEO and search performance
  • Reduced PIM overheads
  • Increased Operational Efficiency
  • Enhanced Sales and Web Analytics

PIM Portfolio

Overview to PIM Services
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