| Qualifications: |
Graduate/ Graduate in Mass Comm./Marcom Engineer with Post grad in Mass Com or Marketing |
| Experience: |
8+ Years or more in a similar Profile with an IT Services/ ITES company or B2B services firm with focus on the US Market |
| Technical Skills |
Thorough marketing professional, with good knowledge of marketing & mass communication concepts.
Good understanding of Digital Marketing, including SEO and SEM (LinkedIn, Google)
Very good communication skills and flair for creative writing.
Excellent presentation preparation skills
Should be very good with MS Office tools
Good understanding of WordPress
Understanding of IT/ITES offshore Services Industry
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| Other Skills |
Candidate should be self-motivated and able to drive marketing initiatives independently
Experienced in developing & managing digital marketing materials such as websites, presentations, brochures, case studies, etc
Experience running Organic SEO
Experience running SEM Campaigns on LinkedIN Ads /Google Adwords
Good at managing multiple tasks with focus on priorities
Attention to detail is very important
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| Responsibilities in detail |
Lead International Marketing Strategy and overall marketing plan for the company, targeted primarily at USA & Canada
Manage marketing plan implementation independently
Drive digital marketing initiatives, manage online demand generation
Improve lead, prospect and client engagement via various medium (Website, Case Studies, Brochures, collaterals, blog, PR etc)
Identify and drive BTL marketing initiatives in the US
Improve online user experience by enhancing website
Develop traction on Social Media (Primarily LinkedIn & Twitter)
Market research to benchmark against competitors, market analysis and reporting
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| Special functions if any in the job |
Interact with customers if needed to understand customer experience, develop success stories
Interface with sales & presales teams to gather market intelligence
Coordinate with external agencies as needed
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