Marketing Manager

Qualifications: Graduate/ Graduate in Mass Comm./Marcom Engineer with Post grad in Mass Com or Marketing
Experience: 8+ Years or more in a similar Profile with an IT Services/ ITES company or B2B services firm with focus on the US Market
Technical Skills
  • Thorough marketing professional, with good knowledge of marketing & mass communication concepts.
  • Good understanding of Digital Marketing, including SEO and SEM (LinkedIn, Google)
    Very good communication skills and flair for creative writing.
  • Excellent presentation preparation skills
    Should be very good with MS Office tools
    Good understanding of WordPress
  • Understanding of IT/ITES offshore Services Industry
  • Other Skills
  • Candidate should be self-motivated and able to drive marketing initiatives independently
  • Experienced in developing & managing digital marketing materials such as websites, presentations, brochures, case studies, etc
  • Experience running Organic SEO
  • Experience running SEM Campaigns on LinkedIN Ads /Google Adwords
  • Good at managing multiple tasks with focus on priorities
  • Attention to detail is very important
  • Responsibilities in detail
  • Lead International Marketing Strategy and overall marketing plan for the company, targeted primarily at USA & Canada
  • Manage marketing plan implementation independently
  • Drive digital marketing initiatives, manage online demand generation
  • Improve lead, prospect and client engagement via various medium (Website, Case Studies, Brochures, collaterals, blog, PR etc)
  • Identify and drive BTL marketing initiatives in the US
  • Improve online user experience by enhancing website
  • Develop traction on Social Media (Primarily LinkedIn & Twitter)
  • Market research to benchmark against competitors, market analysis and reporting
  • Special functions if any in the job
  • Interact with customers if needed to understand customer experience, develop success stories
  • Interface with sales & presales teams to gather market intelligence
  • Coordinate with external agencies as needed
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